Luxury real estate marketing
Your listings are luxury.
Your marketing should look like it.
Xara generates editorial-quality campaigns for every listing the moment it enters the MLS. Quality and consistency, delivered together.
- BrochurePrint and online
- EmailCRM export ready
- Social MediaCaption written
- PostcardMailed via xpressdocs
- BrochureOnline
- FlyerPrint-ready
- EmailCRM export ready
- Social MediaCaption written
- FlyerPRINT
- BrochurePrint and online
Trusted by brokerages
across the US.
The challenge
Quality or consistency.
Most brokerages only get one.
Set up takes less than a day. After that, your brokerage posts every day without anyone doing anything.
When listings compete for attention
When you have one listing, your marketing team can produce beautiful work. When three listings enter the MLS the same week, something gets cut. The question is which listing that will be.
The answer should not depend on the day of the week or how many requests are already in the queue.
What luxury marketing requires
Three things every high-end listing deserves.
Materials built for this listing, not a filled-in template
Every piece of marketing looks like it was designed for this specific property. Copy written for the listing. Imagery from the listing photos. Nothing generic.
Flawless brand across every channel
Social posts, flyers, postcards, and email announcements all match. The brokerage brand is present and consistent, regardless of which agent sent the listing.
Marketing present from day one in the MLS
The campaign is live the same day the listing enters the MLS. Not after the agent finds time. Not after the design team clears the queue. Day one.
How xara delivers it
Editorial output.
Automated delivery.
Xara connects directly to the MLS. When a listing enters, it builds a full campaign at luxury standards and delivers it to the agent's inbox, ready to publish in two clicks.
Copy written for each listing
AI generates headlines, descriptions, and social captions from the listing data. Not fill-in-the-blank. Written for this property.
Templates designed to luxury standards
Editorial layouts, high-resolution photo placements, and typographic refinement that matches the caliber of the listing.
All channels match in look and feel
Social, print, and email are generated simultaneously from the same listing data. Every channel has the same brand, the same copy angle, the same quality.
Status changes trigger new campaigns
Price reduction, open house, under contract, sold. Each status change gets its own campaign, automatically, the day it happens.
Campaign status
- Listing DetectedLIVE
- Copy GeneratedCOMPLETE
- Social Posts (4)READY
- Listing FlyerREADY
- Property BrochureREADY
- Email AnnouncementREADY
- Delivered to AgentSENT
What your agents receive
Every listing. Every channel. Every time.
The same editorial quality, whether it is your fifteenth listing this month or your first.
Consistency at scale
700 agents. One brand standard.
Every listing.
The question is not whether your best marketing person can produce luxury-quality materials.
They can. The question is whether they can do it simultaneously for every agent at the
brokerage, every time a listing enters the MLS.
1+
Compass Arizona agents running daily campaigns
1%
Of listings marketed the day they enter the MLS
1+
LAER Realty agents covered without adding headcount
Day 1
Every campaign delivered the same day the listing enters the MLS
The moment a listing enters the MLS, the campaign is already building. 700 agents do not wait on marketing. Marketing does not wait on them.
Compare your options
Why a luxury design agency alone will not scale
Xara
Luxury-caliber template quality
Yes
Works on MLS listing detection, no request needed
Yes
Serves all agents simultaneously
Yes
AI copy written per listing
Yes
Brokerage brand lockdown
Yes
Covers status changes (price reduction, open house, sold)
Yes, automatically
Cost scales with agent count
Flat rate, unlimited agents
Dedicated luxury
design agency
Luxury-caliber template quality
Yes
Works on MLS listing detection, no request needed
No, request required
Serves all agents simultaneously
No, one at a time
AI copy written per listing
Manual, billed hourly
Brokerage brand lockdown
Depends on agency
Covers status changes (price reduction, open house, sold)
New request required
Cost scales with agent count
Yes, scales steeply
Generic marketing
automation
Luxury-caliber template quality
No
Works on MLS listing detection, no request needed
Partial
Serves all agents simultaneously
Yes
AI copy written per listing
Generic templates only
Brokerage brand lockdown
Basic only
Covers status changes (price reduction, open house, sold)
No
Cost scales with agent count
Per-user pricing
Questions
Luxury Real Estate Marketing: common questions
Are the templates designed for luxury real estate specifically?
Yes. Xara offers templates designed to luxury real estate standards: editorial layouts, high-resolution photography placements, refined typography, and multi-page brochure formats. Brokerages can also have custom templates built to their exact brand standards.
How is the marketing copy generated for high-end listings?
Xara pulls listing data from the MLS and generates copy tailored to each property: headline, description, and social captions written for that specific home. The copy reflects the listing details, not a generic fill-in-the-blank format. Brokerages can review and edit before publishing.
Can we lock brand standards so every agent's materials look on-brand?
Yes. Brokerage branding is configured centrally: logo, colors, fonts, and approved templates are set once and applied automatically to every campaign. Brand-critical elements are locked. Agents personalize within the guardrails the brokerage defines.
What channels does Xara cover for luxury listings?
Every listing campaign covers social media (Facebook, Instagram, LinkedIn), print (flyers, postcards, brochures via xpressdocs), and email (branded HTML announcement compatible with Follow Up Boss, Constant Contact, Gmail, and other providers). All channels are generated simultaneously from the same MLS data.
How quickly does the marketing appear after a listing enters the MLS?
The campaign is built and delivered to the agent’s inbox the same day the listing enters the MLS. No request is needed. The agent receives ready-to-publish materials and publishes in two clicks.
How does pricing work for a luxury brokerage?
Brokerage plans start at $129 per month, which includes 5 agents. Each additional agent is $20 per month. For brokerages with 100 or more agents, volume discounts are available. Book a demo to get a quote for your team size.
Ready to see it
Your listings deserve marketing that looks like them.
Book a demo. We will show you the quality of what gets generated and how it lands in your agents' inboxes the same day a listing enters the MLS.